iPhone and iPad owners using the Search option in the App Store will soon see ads appearing at the top of results. From October 5, whenever an iOS user enters a keyword in the App Store’s search box, ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has ...

The Apple Store application has been updated to utilize the Liquid Glass material Apple introduced with iOS 26. On Thursday, following the release of iOS 26.2 beta 2, the official Apple Store iOS app ...

An app, short for "application," is a piece of software developed primarily for use on a phone, tablet, or other mobile, wireless device. If you use an iPhone or iPad, you are using an app every time ...

Apple will expand App Store search ads in 2026, adding multiple placements to boost visibility and drive app downloads for developers and advertisers.

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook, ...

Apple last month announced a new advertising format for the App Store, so that developers have even more options to promote their apps to iPhone and iPad users. The company said the new ads in the ...

The change will roll out next year to "expand opportunities" for advertisers. Apple said that all apps appearing in sponsored placements will be relevant to a ...