Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

You may find the word "data" in the term "data journalism" redundant. After all, newsmaking of any kind, even the tacky, propaganda-driven type, has always relied heavily on data. Earlier, on-set ...

Data has taken a new position in the spotlight as the most important part of using AI. If the organization is using corrupt data, insights will vary wildly, and misinformation can damage the company’s ...