In an era of social media sound bites and content "snacks," does the customer case study still matter? Absolutely - but there are use case pitfalls to avoid. Eleven of them, by my count. Is there a ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

The NAVIGATE Project case studies were created as part of an NSF-funded project to develop a training program to help female STEM graduate students recognize—and devise strategies for dealing ...

The feedback in the 360-degree reviews was supposed to be anonymous. But it was crystal clear who’d made the negative comments in the assessment of one executive ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...

At first, Susan Kim wasn’t sure whether she’d heard her new manager correctly. A version of this article appeared in the July–August 2017 issue of Harvard Business Review. Sandra J. Sucher is a ...

Orkin C, Molina JM, Negredo E, et al; EMERALD Study Group. Efficacy and safety of switching from boosted protease inhibitors plus emtricitabine and tenofovir disoproxil fumarate regimens to ...

The Case of São Paulo, Brazil: Optimizing Wastewater treatment plants in the metropolitan area of Sao Paulo This case study focuses on the experience of São Paulo, Brazil and SABESP (Companhia de ...