By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale. Why we ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Google Ads has rolled out the ability to use text prompts to generate images that contain adult people and faces across Performance Max, Demand Gen, Display and Apps campaigns, along with other ...

Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable video performance.

AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.