Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can generate interest, drive sales and attract new customers to your ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Discover what a product family is, how it can boost customer loyalty, and why it's a cost-effective strategy. Learn with real-world examples and clear explanations.

As 2025 approaches, the digital marketing landscape is set to experience seismic change. Emerging technologies, particularly artificial intelligence, and shifting consumer expectations mean marketers ...

Anything connected to the internet -- from smartphones to power plant controllers — can be manipulated. - © AFP/File JUNG Yeon-Je Anything connected to the ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...