This is the next phase of digital marketing: aligned, adaptive and built for how consumers actually search, engage and buy.

If you have ever sat through the credits roll of a truly great movie, you know it’s never just one thing that makes it memorable – there are literally legions of people, skills, and departments that ...

President Joe Biden has tapped former staffer Christian L. Tom to lead the White House Office of Digital Strategy and serve as an assistant to the president, the administration said. Tom previously ...

Professional conferences have changed in one big way since early 2020: Many now offer a choice between in-person and virtual attendance. That means you’ve got a lot more flexibility for fitting ...

Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. Their leaders think of “going digital” as either... Sunil Gupta, a professor at ...

Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science ...

Operating in some of the world’s fastest-growing insurance markets, pan-Asian insurer FWD Group has been a strong proponent of cloud computing to keep pace with the needs of its business. Earlier in ...

DXC Technology (NYSE: DXC), a leading enterprise technology and innovation partner, today announced the appointment of ...