It’s that magical time of year again; twinkling lights, cosy hot chocolates, and the return of everyone’s favourite cheeky ...

One mum has shared some clever Elf on the Shelf ideas you can borrow for your own kids. The parent often shares her hacks, tips and finds on Instagram with her 84,100 followers ...

With December now in full swing, many parents are thrilling their little ones each morning with the antics of the Elf on a Shelf, who's known for his cheeky Christmas pranks. But coming up with fresh ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

If you’re unfamiliar with Elf on the Shelf, here’s how it works: Parents stage the doll in different spots around the home during December. The idea is that Santa Claus has dispatched the elves to ...

While there are plenty of parents who are probably too maxxed out to be adding Elf On The Shelf to their daily routine (hi, hello, I am sadly one of them), the annual tradition remains hugely popular ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an anniversary collectible.

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family’s Elf on the Shelf for his three kids to find the next morning. The best U.S. airports for ...