Google's Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies. Keywords in domain names don't impact Google search rankings.

Setting up a website is a critical step in establishing your business. Not only does it help people contact you and learn more about the business, but your website is also a reflection of your brand.

Google’s John Mueller answered a question about an expired domain that was unable to rank for relevant search queries, including its own brand name. The answer sheds light on how expired domains are ...