So. you’re designing a business logo. Sounds like an easy enough task, right? Yes, draw a circle, type in the company’s name and you’re done (I’ve literally heard a designer suggest that same process) ...

A logo is just the small graphic that accompanies company branding. It’s simple. Doesn’t require much. All it needs to do is identify the company it represents and be easy to stick on advertising, ...

Fili, who opened her studio in 1989 after working as the art director of Pantheon Books for more than 10 years, has an unmistakable style informed by classic Italian 20th-century graphic design. Her ...