The more data-driven marketing becomes, the easier it is for CMOs to attribute closed deals directly to their marketing programs. But with so much information available they encounter a new challenge: ...

Discover the power of predictive modeling to forecast future outcomes using regression, neural networks, and more for improved business strategies and risk management.

“By combining intuitive software and data science, we leverage predictive analytics to help marketers find new opportunities.” Radius’ predictive marketing software is powered by the Radius Business ...

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and recent ...

"How Predictive Marketing Analytics Boost B2B Performance," a report by Forrester Consulting commissioned by EverString, found that B2B marketers who engaged in predictive analytics were 2.9 times ...

Marketing has always been about understanding people — what they want, how they behave and how they make purchasing decisions. Traditionally, marketers relied on intuition, surveys and historical data ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing, data and privacy concerns. When it comes to marketing, historical data should always be a driver ...

There’s a scene in the Netflix series Billions, where upstart hedge fund manager Taylor Mason stands alone in a dim empty low-ceilinged office lined with rows of empty desks with little but the ...

Lately, when it comes to analytics, their predictive power has been all the rage, promising impressive forecasting power for businesses. As Tom Siebel, founder of Siebel Systems once put it, analytics ...

AI has become a fundamental cornerstone of how tech companies are building tools for salespeople: they are useful for supercharging (and complementing) the abilities of talented humans, or helping ...