A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here is a brief overview of the ...

What You Need to Know Why should I plan marketing? Marketing planning contributes to the success of a business, whatever its size or activity, by delivering a detailed analysis of future selling ...

Strategic planning is a broad process that can address the entire business, or a portion of the business such as marketing, explains career website Indeed.com. Marketing strategies derive from ...

To stay in business, every business needs to convert prospects to closed sales. How a company markets to potential customers is a marketing strategy. A company may have more than one strategy in place ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Since long before digital marketing was called “digital,” it has been a category of marketing that encounters constant change. Whether we’re talking about search engines, social media, automation or ...