Why do you do the things you do? Why did you brush your teeth this morning, go to work, or click on this post? And is it possible to change the way you behave? Motivation underlies all of our behavior ...

Motivation is one of those topics that gets studied, debated, and written about endlessly. Psychologists have spent decades breaking it down into theories like Self-Determination Theory and Maslow’s ...

Watching firefighters battle the Los Angeles blazes, I wondered, “What motivates someone to run toward a fire?” What drives people to dedicate themselves to that kind of commitment to their community ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. When it comes to staying active, the biggest challenge often isn’t the workout ...