Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research from Ascend2. The report was based on data from a survey ...

For many BtoB marketing organizations, implementing multi-channel marketing to optimize revenue at the right time in the customer life cycle is an imperative, but an elusive goal. It begs a couple of ...

Multi-channel marketing automation is rapidly becoming a cornerstone for businesses seeking to optimize their marketing efforts across various platforms. By leveraging technology to coordinate and ...

Multichannel attribution has become an integral aspect of marketing strategies in today’s digital world. As organizations strive to optimize their marketing efforts, understanding the role of ...

The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital ...

As technology continues to transform our world, the concept of marketing is constantly evolving as well. Gone are the days when a newspaper ad or a few TV and radio commercials were enough for a ...

Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline ...

In a landscape where business owners tirelessly seek innovative ways to amplify sales and navigate through economic challenges, Caleb O’Dowd, the visionary founder of Multi Channel Marketing, sheds ...

Meaningful marketing centers around the customer. Brands can no longer relegate communications to product-centric conversations. To engage with prospects and customers in a meaningful way, you must ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and measurement. Consumer attention has splintered like never before. Consider a ...

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could ...