Business Wire

Target Market Segmentation Helped Boost Profitability and Reduce Marketing Spend for a Retail Company – Download Infiniti’s FREE Resource to Know How

LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest free downloadable article on how target market segmentation ...

Master Market Segmentation for Enhanced Profitability and Growth

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...
Houston Chronicle

How to Identify the Segmentation Criteria That Will Affect Your Target Market Selection

Mass marketing makes the same sales pitch to all your potential customers. Market segmentation breaks customers down into categories based on income, age, race, lifestyles, location or other factors ...
Harvard Business School

Market Segmentation, Target Market Selection, and Positioning

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...
Business Wire

A Fashion Retail Industry Client Enhances Profitability with Target Market Segmentation Analysis | Infiniti’s Recent Client Engagement

LONDON--(BUSINESS WIRE)--Infiniti Research is a premier provider of market and customer intelligence solutions. Having 15+ years of experience with in-depth, accurate, and reliable research, our ...
Business 2 Community

How to Build an Effective Market Segmentation Strategy to Target Customers

An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your ...