Ion will showcase the new league's full 2026 season and championship match exclusively. The post Varsity Spirit & Scripps ...

It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, they've trained like pros--with no league to chase. That changes today ...

Varsity Brands, known for cheerleading, dance teams, and camps and competition, has signed an exclusive broadcast deal for its Varsity Spirit unit with Scripps Sports. The result is live coverage of ...

It’s hard to believe, but until now, professional cheerleading wasn’t a real path for even the most elite athletes. But now, Varsity Spirit is rewriting the playbook with the launch of the first-ever ...

Varsity Spirit has reached an exclusive broadcast agreement with Scripps Sports to deliver live coverage of the inaugural Pro Cheer League season ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

COLUMBIA, S.C.COLUMBIA, S.C. — The American cheerleading company behind the sport’s top uniforms, camps and competitions is vehemently denying accusations that the enterprise helped facilitate alleged ...

Varsity Spirit, the Bain Capital-owned, billion-dollar cheerleading company fighting a trio of federal antitrust lawsuits, is now squaring off against a growing group of former employees who are ...

Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – has reached an exclusive broadcast agreement with ...

FILE - Attorney Alexandra Benevento, center, speaks with reporters during a news conference announcing a cheerleader abuse lawsuit filed in Tennessee on Tuesday, Sept. 27, 2022, in Memphis, Tenn. The ...