In the not-too-distant future, grocery shoppers wearing Google Glass will see coupons for a new cereal flash before their eyes as they search for Cheerios, while others browsing the dairy section will ...

Kaitlyn Pawelczyk, University of Illinois Urbana-Champaign graduate student, shot a virtual reality program at a grocery store to educate dialysis patients about navigating the aisles for low-sodium ...

The way people shop is constantly changing, and the vaping industry is no exception. As online vape stores continue to emerge, especially in places like the UK, technology is set to take centre stage ...

If you asked business mogul Tommy Hilfiger what is the key to a successful fashion brand, he might tell you that it is most important “to make things real.” At his Tommy Hilfiger store in New York ...

Tommy Hilfiger is set to introduce a virtual reality shopping experience at select stores worldwide, giving shoppers a three-dimensional view of fashion collections. The retailer launched virtual ...

Virtual reality could soon be a normal consumer experience in retail, and the Sam M. Walton College of Business at the University of Arkansas is preparing their students with the tools they need to ...

Close your eyes and imagine walking into a store that feels more like a personal, interactive showroom. You don't have to guess whether the couch will fit your tiny apartment or whether that lipstick ...

In the not-too-distant future, grocery shoppers wearing Google Glass will see coupons for a new cereal flash before their eyes as they search for Cheerios, while others browsing the dairy section will ...