Tomorrow’s marketing leaders will be focused on building agentic AI solutions that can handle complex workflows to create an ...

For years, marketers have been asked the same question: brand or demand? And across industries and disciplines, the honest answer has been … it depends. But as 2026 moves along, I'm starting to see a ...

It’s time to rethink what success means in AI-driven search and how brands build the conversion architecture to achieve it.

The pressure on CMOs to deliver immediate, measurable results has never been higher. With real-time dashboards and attribution models at their fingertips, the temptation to lead with high-performance ...

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience. Companies cannot focus solely on bottom-of-the-funnel tactics and conversions ...

That’s a familiar phrase in brand marketing. To understand what’s to come, it’s useful to look at what gets awarded—and what doesn’t—at the Cannes Lions Festival of Creativity. Based on what we saw ...

Sliger brings more than 20 years of experience building brands that outperform their weight class, scaling marketing ...

As part of a brand revitalization, the super-regional bank is using jewel tones to project sophistication and harnessing its shield design in novel ways, CMO Michael Lacorazza said.

(Nasdaq: FNKO), a leading pop culture lifestyle brand, today announced the appointment of Nik Rupp as Senior Vice President of Brand and Marketing. In this role, Rupp will lead global marketing ...