A preliminary stage in the product (or service) development process where marketers attempt to obtain initial feedback about their ideas from both external and internal stakeholders. The second phase ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kevin Bailey Artificial ...

Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The healthcare software industry is at the crossroads of innovation and necessity. As demand ...

Small businesses often lack the revenue necessary to cope with multiple product failures. To prevent this problem, many small companies create a product concept to test a proposed product's potential ...

Big Blue is opening up its cloud-based development and testing to customers. It's another good example of where cloud services make sense. Dave Rosenberg has more than 15 years of technology and ...

Testing has started at NASA’s Marshall Space Flight Center in Huntsville, Alabama, on a concept for a potentially revolutionary propulsion system that could send spacecraft to the edge of our solar ...

In the world of embedded systems, it isn’t just the technology that continues to develop and evolve. The tools and the methods used to develop that technology are maturing and improving in tandem. In ...

The BMW i4 M50 and iX M60 may carry the M badge but are not full-blown BMW M cars. Rest assured, the first proper M car with all-electric propulsion is coming, the automaker's performance division has ...