With such a big emphasis on communicating through chat in Roblox, fans have slowly begun to create their very own lexicon of words. The majority of these are acronyms, that help players save time ...

e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...

Roblox, a kids' content creation tool featuring goofy, Lego-looking characters and popular games about going to magic school, dressing up cute pets, and basically trying to become Naruto, is now worth ...