Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

As a serial entrepreneur and business advisor, I have the lucky perspective of not only having tried things on my own once or twice in my own businesses but also seen others come up with the same ...

In the past decade, the marketing landscape has shifted significantly towards digital channels, often prioritizing automation over personalization. While digital tools are invaluable, they can’t ...

CANOPY shares expert tips for planning last-minute holiday parties, focusing on venue, budget, engaging concepts, ...

Trays of catered food with people at an event in the background. After COVID-19 caused drastic changes in business operations worldwide, face-to-face corporate events rebounded in 2022. All American ...

The holidays can be a stressful time for anyone, but it's especially hectic if you’re in charge of the big party. If you find yourself in that coveted (and often crazy) position as the host, you’re in ...

One of the early steps in a wedding planning journey is to settle on a theme for the big day. While you could always go classic, highlighting your relationship and choosing something a bit less ...

Choose alternate sites. If you’re planning a large event in another city, consider a second- or third-tier city. The cost will be lower. “You’ll essentially be the big fish in the pond,” says Kelly ...