Brands “subverting Christmas traditions without falling out of step with the festive spirit” have made this year’s “most ...
By confusing marketing for capital expenditure, marketers aren’t ‘speaking the language of finance’, they’re just using ...
With consumer confidence at the same level as this time last year, 2025 has been a “year of no progress”, according to GfK.
From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...
After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...
Unilever says the move is designed to accelerate its marketing transformation by bringing its enterprise-wide marketing ...
Warner Bros Discovery has told shareholders the Paramount bid undervalues the business and carries significant risks versus ...
After what headhunter Suzie Walker describes as the most challenging job market in three decades, the tide may finally be ...
A few months into his role as Virgin’s first chief experience officer, Sam Kelly shares how investing in women’s sport is ...
From Duolingo killing its mascot to Ikea opening a store on Oxford Street, here are the marketing moments of the year chosen ...
As Loveholidays shifts from a performance-only model to a brand-building strategy, CMO Alan Murray outlines how the brand is ...
Nomad Foods CMO Steve Challouma first began working on Birds Eye as a graduate trainee at Unilever three decades ago.
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