SerpApi and similar firms do fulfill a need, but they sit in a legal gray area. Google does not provide an API for its search results, which are based on the world’s largest and most comprehensive web ...

AI writing tools like ChatGPT and Claude have changed how we create content. And with that change comes a new problem: how do you tell if something was written by AI? More importantly, how do you make ...

Getting good results from free ChatGPT often means being clear in your prompts, telling it who to act like, and what you need ...

It feels premature to talk about the “good old days” of search engine optimization. But as anyone who has performed a search ...

Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.

Microsoft published guidance on how duplicate content affects AI search visibility, explaining that AI systems cluster ...

Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more ...

On Friday, Google announced it had filed a lawsuit against SerpApi for scraping the Google search results. Google alleges ...

Google has filed a lawsuit against SerpApi, a company that offers tools to scrape content on the web, including Google’s search results. SerpApi is accused of violating the Copyright Act by using ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rolling out updated and more clickable links ...

Google is ending its dark web report, with scans stopping Jan. 15, 2026. Google says it is shifting to tools with clearer, actionable guidance. Other dark web monitoring tools and scanners are still ...