When tech giants like Netflix and Intuit adopted the data mesh architecture, it looked like the next big thing. A few short years later, disillusionment has set in, with companies turning their backs ...

A controlled test compared three nearly identical pages: one with strong schema, one with poor schema, and one with none. Only the page with well-implemented schema appeared in an AI Overview and ...

There are a lot of folks in the community saying that implementing structured data / schema on your pages will help you with AI Search visibility. But few have really tested it until now. And those ...

The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same ability to control ...

During the American Institute of Architects’ 2025 Conference held in Boston June 3, Autodesk released ArcGIS for Forma, a public beta for a cloud-based connection that links up Esri’s ArcGIS and ...

Organizations adopting schema markup at scale often see a boost in non-branded search queries, signaling broader topic authority and improved discoverability. It has also become a powerful answer to a ...

Let’s cut through the noise with cold, hard numbers. While it’s rare to look at the news without finding some headline related to AI and energy, a lot of us are stuck waving our hands when it comes to ...

Microsoft has confirmed it uses schema markup to help its LLMs (large language models) understand your content. There has been a debate around if AI models and LLMs use schema or structured data, and ...

There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing's Copilot, Google's Gemini, OpenAI's ChatGPT, Perplexity and others use schema markup and ...

Location data is critical to nearly all state and local government work — whether it’s responding to a public safety call, supporting community planning and development, or maintaining critical ...